A number of clients and our service users look at Focus on East Africa differently and the following are various ways others see us.

We're an advisory & Support firm- diversified, dynamic, growing, and innovative

Focus on East Africa links and leverages trade, investment and business to, within, and outside of East Africa through representation, business intermediation, advice and support. We help businesses, both to and from East Africa, grow internationally.

We're your guide to East Africa

Focus on East Africa is your guide to information business, trade & investment as you discover the unique beauty, vibrant commercial sector and astonishing roots of East Africa.

We connect international businesses to East Africa, helping them set up, succeed and grow. Our service is comprehensive and confidential.  Contact us today to find out how we can help your business.

We open up direct access to expert and experienced professionals, who advise and guide overseas companies through every aspect of locating and doing business in East Africa.

Our experts work with government and the business community to provide access to the best people, places and opportunities in East Africa.

We promote East Africa as the first choice for any business expanding into East & Central Africa — from start-ups to established international companies.

We're a Destination Management Company

Focus on East Africa is a communications company that works to promote the brand of East Africa and the East African destinations and experiences internationally.

We're a Distributor

We’re a distributor—delivering a wide variety of commodity-like products through a proprietary system of channels: our brochures on East Africa, the multimedia, internet, and mail. Every channel our clients want. Every product our clients need. Anytime our clients choose. We aggregate. We integrate. Most products/services we produce ourselves. Some, like branding, are produced by our trusted affiliates. We give clients choices. We differentiate ourselves not so much by product/service features, but by the way we deliver the product/service. Our product is service. Our value-added is through our services. Our competitive advantage is our people.They’re better. They’re smarter.

We decided to become a diversified advisory and business intelligence service provider —delivering a broad product line across a wide geography for four reasons:

First, for our clients, who like getting a better deal, more value and greater convenience, by giving more of their business to Focus on East Africa.

Second, for business growth, driving more revenue through access to new markets, thus earning higher profit.

Third, for our owners, to achieve consistent earnings by diversifying our risk and revenue stream.

Fourth, for our team members, who have lots of career opportunities to achieve their full potential, in any place they choose to live.

If it’s Right for the Client, It’s Right for Focus on East Africa

If we do what’s right for the client, then it will be right for Focus on East Africa. We focus not on products/services but on client needs. For example, our job is not to promote exports. It’s to help our clients build wealth. Our job is not to brand East African products, it is to help East Africa grow through the power of Trade & Investment. 

Client-Centric, not Product-Centric

Our strategy is not product-centric it’s client-centric—providing all the services that a client needs to get maximum value in trading or investing in East Africa or abroad. When a client brings us more business, all sorts of good things happen:

• we can give them a better deal.
• they stay with us longer.
• they give us more opportunities to sell them more.
• we know more about them and their needs.
• we earn more profit per customer.